The Premier League and its clubs not only look to inspire people to play football, or other sports, but they also encourage young people to embrace the world of business and enterprise.
Although the challenge helps to motivate many participants already studying business at school, it has also inspired people to take up the subject for the first time. This was highlighted by the successful Blackpool team.
“The biggest change in the team has been their confidence,” Ashley Hackett, head of Blackpool FC Community Trust, said. “They have the confidence to talk about a subject they had never been involved with until now. It challenges them. It’s putting them in a completely different world.
“It opens a lot of young people’s eyes to the fact that there’s a lot more jobs involved in football than what is on the pitch. They are all on BTEC courses and to find that extra time to make sure they get this right has been amazing. I am really proud of them.”
At the play-offs, the teams present their ideas to the judges as well as submit an executive summary of their proposals, which include costings and profit forecasts. For the challenge the teams can develop close ties with their clubs, such as Wigan’s chief executive Jonathan Jackson visiting Hawkley Hall, while Blackpool business development manager John Woodman contributed to the team’s presentation video.